Secret Pagoda Case Study

Case Study: Ecommerce Shopify SEO

Secret Pagoda

Our client ran a small retail shop in Brighton but unfortunately she had to close the shop due to Covid-19. She decided to run her business solely online and so she approached us to develop a Shopify ecommerce website.

We first of all had to provide the client with advice about how to take good quality photos of all her products which we could use for the website. Once we received all her product images we optimised them for the web to improve page speed.

We then set about building the website and shopping cart facility using the Shopify interface and testing the checkout facility so payments could be take securely via the website.

The last stage involved optimising the product pages for search engines and writing unique title tags and meta descriptions for all pages to maximise search engine visibility.

Services delivered:

Website Development, SEO

Shopify Store Development

Search Engine Optimisation

Shopify Theme Customisation

Ecommerce Shopping Cart

The Results

Secret Pagoda website
Mock up of Secret Pagoda iPad
Mock up of Secret Pagoda iPhone
Mock up of Secret Pagoda iPhone


“Lightley built my Shopify website, so I could start selling online as I had to close my store in Brighton due to Covid-19.

They were very patient with me and helped to understand the basics of e-commerce and what I’d need to do to get my products online. Even though I was on a tight budget they were happy to spend some additional time with me sharing their knowledge about how to take photos of my products and how to promote them online using social media and search engines.”

Phillipa Jordan, Owner, Uckfield