Connecting the dots
I bridge the gap between business objectives and digital strategy – helping life sciences and pharmaceutical companies future-proof their digital assets and marketing strategies through the smart use of web, mobile, and digital communications technologies.
With over 20 years of experience in digital marketing – and more than a decade focused specifically on healthcare and life sciences – I understand the nuances of working in regulated environments and know what it takes to create compliant, effective digital solutions that drive real impact.
I bring a deep knowledge of search, social, web and mobile best practices, along with the tools and techniques that actually move the needle.
My secret sauce? A mix of experience, commercial thinking, and a relentless drive to do things properly – leaving no stone unturned.
I’m currently Managing Director of Genetic Digital, a specialist life sciences digital agency working with healthcare and pharmaceutical brands.
And when I’m not working, you’ll usually find me on the water windsurfing or wing foiling, out on the trails mountain biking, or enjoying the occasional round of golf.
View my LinkedIn profile.
Highly experienced
I’ve worked on both the agency and client side across a range of sectors, giving me a well-rounded perspective on what makes digital work. I have hands-on experience developing digital strategies, managing website and mobile app projects, and running ROI-focused digital marketing and SEO campaigns.
This broad experience allows me to draw on a deep, cross-disciplinary knowledge base to deliver practical, results-focused solutions. Whether it’s boosting lead generation or making sure every pound of your marketing budget delivers maximum value, I know where to focus to achieve the greatest impact.
Good communicator
I speak your language – whether that’s plain English or pharma jargon. I have a working understanding of the ABPI Code and always ensure clients fully grasp the rationale behind any solution before it’s implemented. No smoke and mirrors—just clear, strategic advice grounded in compliance and commercial reality.
My previous roles as Managing Director and COO have given me a broad base of experience in business and marketing strategy, P&L management, team building, and scaling early-stage start-ups.
If there’s something outside my skill set, chances are I know someone trusted who can help. I focus on building open, long-term relationships—not locking clients into inflexible or unnecessary contracts.